Submitted by jason on Thu, 05/26/2011 - 14:32
Vicki is our resident media whiz, developing and implementing innovative marketing and promotional programs in TV, radio, print, out-of-home and Internet. She's a brilliant negotiator, as you'd expect from someone who spent over 25 years at media-buying agencies. Her method is simple: Be nice, know your stuff, and never take no for an answer.
As VP/GM of the $300 million KSL Media, Vicki supervised buying activity for the entire southeast region. Her accounts included Exxon Mobil, Revlon, Victoria's Secret, Neutrogena, Lea & Perrins, and Outback Steakhouse. She came to BSG in 2000, and since then has streamlined our media-buying process, creating big savings for the agency and for our clients. She's an invaluable employee, but not, shall we say, supremely gifted at outdoor activities. She once broke her nose waterskiing, and broke her ankle riding horses. Since then she's devoted herself mainly to the sport of competitive media negotiation.