Uber Start to McDonald’s All Day Breakfast
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Uber Start to McDonald’s All Day Breakfast

Uber Start to McDonald’s All Day Breakfast

Pantín / Beber Silverstein spearheaded the first-ever partnership between Uber and a quick service restaurant, McDonald’s! To celebrate the launch of All Day Breakfast, McDonald’s and Uber delivered breakfast favorites and fun surprises throughout Miami one day in advance of the national All Day Breakfast launch.

To make the deliveries even more special, the agency encouraged local McDonald’s franchise owners and crew team members to participate in the promotion, stepping out of their restaurants to team up with South Florida’s Uber Driver Partners to interact with the community as brand ambassadors. A few lucky recipients even received a surprise visit from Ronald McDonald himself!

Uber also pledged to give $2 per All Day Breakfast delivery to Ronald McDonald House Charities of South Florida!

Nearly 12,000 millennials in Miami requested All Day Breakfast on-demand deliveries through the UBER application, generating media and social media buzz throughout the county and nationwide, including a segment on Good Morning America. The unique hashtag #AllDayBreakfastSoFla garnered nearly 600k impressions and the partnership is now being used as a model for McDonald’s and Uber partnerships nationwide.