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Speaking to the new senior

Speaking to the new senior

"Direct response" conjures up all kinds of advertising formulas and clichés, especially when talking to seniors. We've always approached direct response differently and this year is no exception. 

This new spot for AvMed Medicare tackles preconceived direct response clichés head on and makes an emotional connection with "the new senior" in the year 2015. After all, 65 is the new 50!