Services

General
Unlike many full-service agencies, BSG operates in multi-discipline teams, each specifically tailored to capitalize on our experience and your needs. Every department is represented; some teams will also have specialists for additional expertise in areas like direct marketing and Internet marketing and promotion. The following is a short list of our integrated services:
 
Creative
Copywriting, Art Direction, Design and Production of: TV • Video • Websites • Digital Media • Radio • Print ads • Direct Mail • Collateral • Billboards 

 
Offline and Online Media
Target Audience & Customer Profiling • Strategic Planning & Development • Media & Marketing Research • Forecasting • Value-added Negotiations • Buying • Tracking & Measurement • Analytics & Optimization • Post-Buy Analysis

 
Digital 
Digital Marketing Strategy • Search Engine Marketing • Search Engine Optimization (SEO) and Pay-per-Click (PPC) • Conversion Rate Optimization • Display Advertising • Contextual Advertising • Behavioral Targeting • Remarketing • Native Advertising • Mobile Advertising • Campaign Optimization Strategies • Online Media Planning and Buying • Website/Microsite Design and Content Architecture • Web Analytics and Reporting 
 
Account Management
Strategic Planning • Brand Strategy & Communications Management • Research Design, Implementation & Analysis • Campaign Planning & Implementation • Consumer Insights • Budget Projection & Supervision • Response Tracking and Measurement • Client Services • Great lunches  

 
Public Relations
Strategic Planning • Media Relations • Media Training • Event Management •  Product Launches • Crisis Communications • Community and Multicultural Relations • Government and Public Affairs • Social Media • Promotions