Submitted by jason on Thu, 05/26/2011 - 14:28
Mitch started his advertising career in New York, flicking the BIC business -- lighters, shavers and pens. He joined Beber Silverstein in 1990 as Account Group Director, helping guide FPL through rate increases and far too many hurricanes, for more than 15 years. He has also helped Broward Health launch and increase awareness of their brand, and volume for their product lines, and he's been instrumental in helping PGT WinGuard become the nation's top impact-resistant window and door brand.
Today Mitch is also the agency's general manager, responsible for overall operations. And he's known as the agency's technology nut -- "early adapter," in marketing parlance. He was the first to see the potential of the Internet as a way to better serve our clients, and helped turn the entire staff from technophobes to champion Web surfers.
Interestingly, Mitch is known as a big-picture guy who truly loves great creative, and who understands what it takes to produce it; he prides himself on being much more than a "suit," as creatives like to refer to account people. Yet he recently realized that there's not one childhood photo of him dressed in anything other than a suit, sport coat or tuxedo. Call it destiny.