IHRSA Trade Campaign
Submitted by jason on Thu, 05/03/2012 - 10:31
Our Kangoo Jumps trade campaign is designed to make the U.S. gym market jump up and take notice. Already a phenomenon in Europe and South America, Kangoo Jumps are spring-loaded rebound exercise shoes designed to keep exercise fun and low impact.
The campaign kicked off at the IHRSA tradeshow with graphics and marketing materials designed by Beber Silverstein. The creative is meant to remind us of the joy and reckless abandon we had as kids. And how we can capture that feeling again with Kangoo Jumps.
The only thing more fun than Kangoo Jumps was working on this campaign!