The Hertz Corporation
Submitted by Gus on Fri, 03/13/2015 - 09:38
We have worked with Hertz for almost three decades. In 2014, we took on the newly acquired Dollar/Thrifty brand in Latin America. We have centralized and streamlined activity for better efficiency and greater brand consistency. One brand voice, yet still delivered through local channels. Initial results have far surpassed goals.