Submitted by admin on Fri, 03/25/2011 - 12:04
As the daughter of one of South Florida's advertising pioneers, Jennifer grew up with marketing on her mind. After graduating from Harvard with a degree in medieval history (not the typical ad exec's major, but typical is never her objective), she spent five years at New York's legendary Scali McCabe Sloves.
Jennifer then came home to Florida, and began directing marketing and account service at BSG. Her unique background, laser-like focus and exhaustive research and analysis have produced tangible results for clients like FPL (she actually came up with the "Bob from FPL" concept), Humana, Jackson Memorial Hospital, AvMed, Palace Resorts, Palm Beach County, Florida's Turnpike and many others.
Jennifer also possesses an exceptional ability to mine critical insights from consumers and apply them to client challenges. It's no surprise that she is a skilled focus group moderator and is fanatical about keeping agency work relentlessly on strategy.