There always has been and there always will be advertising. The delivery may change from a rock with crude drawings on it, to a newspaper, to an i-pad and so on. But there will always be a need to sell product in a creative way.
That’s where we come in. We do our homework. Our advertising is built on a solid footing of research, both qualitative and quantitative. Perhaps that is because our Creative Director has a Marketing degree from Cornell.
Or because our President has a background steeped in research even though she has a degree in Medieval History from Harvard. Go figure.
When we are developing a campaign strategy, we involve talent from every department-from planning, creative, public relations and media. We not only integrate new media into a campaign, we look at each vehicle in a new way.
The bottom line, our advertising works.