joe's blog

joe's blog

Showing the Lovin'

After the success of McDonald's PAYING WITH LOVIN' national Super Bowl ad, BSG set out to garner local exposure; making sure that McDonald's customers in South Florida were getting in on the action and feelin' the love.

With an undercover camera crew and some smiling McDonald's servers, we captured the excitement and affection from customers who were surprised to hear that no cash was needed if they "paid with lovin'."

The campaign recieved some lovin' of it's own from well-respected local anchors like CBS 4's Elliott Rodriguez, as seen here in the clip.

How To Drive In Florida

Floridians know that the best way to drive through the state is on Florida's Turnpike roads...on "the Less Stressway."

In our new campaign, visitors to Florida will be greeted with billboards, online banners, posters in service plazas and email blasts touting the advantages of driving the Less Stressway. And of course, using a SunPass to make driving here even easier. 

Tannehill passes to Broward Health

More than 50 locations within range...that's the message of our new campaign for Broward Health featuring Ryan Tannehill - Pro Quarterback for the Miami Dolphins.

In the video, Ryan throws the football all over Broward County to point out the many different locations you'll find Broward Health facilities. Much farther than Ryan has to throw on any given Sunday... 



More Fun with Carnival

Our new trade campaign for Carnival "We Have More Fun" is aimed at travel agents nationwide. Each week we highlight different Carnival attributes that add up to "More Fun" on a Carnival cruise.  

Happy with AvMed

This AvMed spot asks consumers "are you happy with your health plan?" That's because AvMed is the Florida health plan awarded the J.D. Power award for customer satisfaction 3 years in a row.

This spot is part of a new 2013 campaign that began with an update to AvMed's brand identity. We introduced a new logo, a new tagline "Embrace Better Health" and new creative across all media. The brand platform is designed to increase consumer engagement, encourage consumers to lead healthier lives, and to choose AvMed.


Agency Launches Celebrity Liquor: LVP sangria

The fabulous Lisa Vanderpump and her daughter, Pandora, were recently in Miami to launch their newest venture, LVP sangria at The White Party.

Our PR division is the agency of record for the brand, and kept the mother-daughter duo busy, scheduling seven interviews for them in one day!

Sound abusive? They loved it and never stopped smiling for the cameras. The coverage continues to pour in!

Del Monte Fresh Fuels Greatness

This campaign answers the question "where do athletes get all their energy?" The spots not only run online and on cable tv, they are also shown at the American Airlines arena during Miami Heat games...which are loud! So we relied on visuals alone to tell the Del Monte story.


NASCAR Driver Mark Martin Takes Us for a Thrill Ride

Beber Silverstein Group recently wrapped production on a tv/outdoor and digital campaign for ER Extra—a network of emergency-care facilities located in fifteen states. The spokesperson for this campaign was current driver and future Hall-of-Famer Mark Martin. And, really, who could be better? Mark is a tremendously nice guy. He knows a thing or two about speed. And when a NASCAR driver endorses an emergency room, THAT means something.

Teaching kids to BIKESAFE

We are proud to launch a pro-bono campaign with BIKESAFE to teach kids how to do just that. Bike safely. If it's as successful as our WALKSAFE campaign, we'll be helping to save the lives of children throughout Florida. 

Ryan Tannehill trusts Broward Health

Our new Broward Health Orthopedics campaign with pro quarterback Ryan Tannehill began running this month. Look for outdoor, television, print, online video and banners. We predict a great season for all involved!