joe's blog

joe's blog

60 seconds to national media coverage

Yes, that's right! BSG generated national media coverage for McDonald's in South Florida when the restaurants kicked-off a one-month lunch promotion promising customers receive their drive-thru orders in 60 seconds or less.

With coverage in outlets such as Good Morning America, Reuters, CNBC, ABC, World News, CBS This Morning and, the agency's media relations efforts garnered publicity worth more than $300,000.

The promotion has been so successful and well received that it has been extended by 60 days until the end of October!

More, More, More from Carnival

As part of our "More" campaign for Carnival, we're proud to help launch the new Vista to the trade with this fun, iconic imagery. We're using it as part of a print, digital and social effort to let travel agents know about the ship's launch.The new Vista will have more views and spaces open to the sea than any ship before it. We think the name is quite fitting! 

On the Road to Everywhere

As new toll roads, bridges and express lanes are built around the state, SunPass is being introduced to new communities…with the help of our new billboard campaign. And new campaign tagline “On the road to everywhere."

Singing for Niswonger Children's hospital

"We are able. We are strong. We are able. We carry on..." Working with the Niswonger Children's hospital and the Emi Sunshine band, we helped produce this benefit concert and music video.

The song "I Am Able" was donated to the hospital by Emi and features real patients of the hospital. This anthem is dedicated to all the children who have to be superheroes much too young.

A 30 second version of the video ran during the 2016 Super Bowl and encouraged viewers to watch the full video at the Niswonger website. 

Uber Start to McDonald’s All Day Breakfast

Pantín / Beber Silverstein spearheaded the first-ever partnership between Uber and a quick service restaurant, McDonald’s! To celebrate the launch of All Day Breakfast, McDonald’s and Uber delivered breakfast favorites and fun surprises throughout Miami one day in advance of the national All Day Breakfast launch.

Speaking to the new senior

"Direct response" conjures up all kinds of advertising formulas and clichés, especially when talking to seniors. We've always approached direct response differently and this year is no exception. 

This new spot for AvMed Medicare tackles preconceived direct response clichés head on and makes an emotional connection with "the new senior" in the year 2015. After all, 65 is the new 50!


With the start of the 2015 – 2016 academic year, BSG picked-up a new client that has a lot to say: Barry University. Celebrating its 75th anniversary, our PR team is charged with promoting the yearlong celebration that will include the Barry Birthday Bash hosted by Alum Dr. Shaquille O'Neal, Founder’s Week featuring guest speaker Jo Piazza and The Women’s Leadership Conference. Go Bucky!



Operation Pedro Pan: The Cuban Children’s Exodus. With the exhibition on view until January 2016, BSG has already secured more than 30 media hits in top outlets such as Diario de la Prensa, Miami Herald, Examiner, Al Jazeera America, Telemundo 51 and NBC 6 featuring interviews with Pedro Pan “alumni" such as U.S. Senator Mel Martinez. The BSG team also created the branding for the exhibit, including visitor guides, posters and billboards.

Together with Wellmont and MSHA

This video announces the proposed merger between Wellmont Health System and Mountain States Health Alliance. It outlines the benefits of a new combined health system alongside the heartwarming Phillip Phillips song "Home." 

Built around the beauty and strong local pride of the region, "Better Together" is the emotional rallying cry for this exciting endeavor. 

Carnival Cruising Docummercial-Style

Armed with five GoPros and a lot of enthusiasm, we documented one family’s impressions of their first time cruising.

The resulting videos are what we call "docummercials." Testimonials as commercials executed in unexpected ways.